VETEMEMES launches Boolenciaga

16 June 2017

David Tran, the founder of parody fashion brand VETEMEMES, has announced the launch of a new label called Boolenciaga. The decision means that Tran operates parody versions of the two brands helmed by designer Demna Gvasalia, and follows heavy criticism of Balenciaga's decision to launch a luxury pastiche of Ikea’s Frakta bag, the Balenciaga version of which retails at $2,145.