Alan Peckolick (1940-2017)

10 August 2017

The logo designer Alan Peckolick has died aged 76. Peckolick rose to prominence as a partner of the graphic designer Herb Lubalin, and achieved recognition for his work for brands such as GM, Pfizer, Revlon and Mercedes-Benz. “Basically, for me, if a word was a beautiful word, it wasn’t the sound of the word that intrigued me but the look of the word,” Peckolick remarked in 2015.