This was the opening of Martí Guixé's Food Design, a talk given by the Spanish designer at Somerset House last week, organised as part of Disegno's Design Picnics programme, a series of events focused on the crossover between food and design.
Guixé rose to prominence in the 1990s as the foremost proponent of food design and is the figure responsible for creations such as breathable gin and tonic, flavoured food stamps, and techno tapas: designs for food that challenge the way in which we eat and drink. "When I started, the generation of people who were eating in front of their computers was beginning," said Guixé. "But existing food was not well adapted to that type of lifestyle."
Over the course of his evening talk, Guixé spoke to the Somerset House audience about the ethos behind food design and his 16 year career working within the discipline.
Having once described himself as an ex-designer, Guixé explained that he now identifies as a "general designer", stressing that his work with food is not the result of an interest in gastronomy, but rather of his belief in food as an industrial material. "My interest is in food as an object," he said. "My work comes from an interest in mass production."
At the top of the page, we publish a film shot with Guixé at Somerset House, in which he explores his interest in food design and what the future holds for the discipline.