In Brief

Youtube to launch Shorts beta in India

India

15 September 2020

YouTube has announced plans for the rollout of its Shorts tool, a short-form video creator designed to rival TikTok.

The tool is to begin early beta testing in India, before being rolled out internationally.

Shorts will allow people to create 15-second videos set to music available through an “in-product music picker feature”. According to The Verge, Youtube have confirmed that this picker “currently has 100,000s of tracks, and we’re working with music artists, labels and publishers to make more of their content available to continue expanding our catalog.”

Youtube's efforts to take on TikTok parallel Instagram's launch of its own short video tool, Reels, in August. To date, Reels has met with a lukewarm response, but Youtube has highlighted its existing “2 billion monthly users” as a potential advantage to its own venture.

In a blog post, YouTube said: “Creators have built entire businesses on YouTube, and we want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts.”