This was the question that Disegno sent out to a group of 12 design studios at the end of the year, with an open brief to design a poster setting out a vision for 2017. The designers were given rein to speculate, snipe, critique, amuse or predict. Disegno will publish the results of what they came up on Disegno Daily throughout the Christmas and New Year period.
The results are wildly divergent, all presenting a different vision for what the world has in store for the coming year. Some are optimistic, others mournful. All, however, evince their creators’ ability to surmise complex information and ideas in immediately graspable and relatable graphics and imagery.
Disegno’s sixth projection for 2017 comes from Special Projects, a London-based practice formed in 2014 by Clara Gaggero Westaway and Adrian Westaway, former members of the celebrated design studio Vitamins. In 2016, Gaggero Westaway and Westaway created a series of user manuals for human interactions prompted by flatpack furniture assembly and a magic card trick that can be sent in the post, as well as completing a series of consultancy projects for clients.
Special Projects focused its poster for 2017 on notions of time. "Our friend was telling us about the incredible 10,000 year clock project," said the studio. "It’s an enormous mechanical clock designed to run for 10,000 years and it’s sole aim is to foster long-term thinking. Our poster aims to convey the idea of an expanded and enduring sense of time, time that stretches across centuries and millennia.
"Instead of focusing on short-term gains in 2017 we wanted to help people put time into perspective by encouraging them to disconnect from the here-and-now mentality; a long-term view that would help us feel excited about the future even in bleak or complicated times and encourage us to take decisions not only for ourselves but the generations that follow."