This was the question that Disegno sent out to a group of 12 design studios at the end of the year, with an open brief to design a poster setting out a vision for 2017. The designers were given rein to speculate, snipe, critique, amuse or predict. Disegno will publish the results of what they came up on Disegno Daily throughout the Christmas and New Year period.
The results are wildly divergent, all presenting a different vision for what the world has in store for the coming year. Some are optimistic, others mournful. All, however, evince their creators’ ability to surmise complex information and ideas in immediately graspable and relatable graphics and imagery.
Disegno’s eleventh poster was designed by the architect Luca Cipelletti, the creative director of the Museo della Merde (The Shit Museum) in Lombardy, Italy. Working with the museum's owner Gianantonio Locatelli, Cipelletti transformed a dairy farm that provides milk for Grana Padano cheese into a research centre exploring the material potential of cow dung. In 2016, the farm premiered its merdacotta material, while its exhibition during Milan's Salone del Mobile, The Shit Evolution, won the 2016 Milan Design Award.
"One of the few good things about 2016, annus horribilis, was the rediscovery of shit," says Cipelletti in explanation of the GIF he created for the Visions of 2017 project. "The Merdacotta Primordial Products of the Shit Museum, made out of dung and clay through a process that transforms manure – while also generating electricity and heat and avoiding the pollution (and the smell) generated by methane – won the Milan Design Award 2016. That's why if even shit made it's mark this year, in 2017 year so can we all!"