Disegn0 #12

Strange Brews

Milan

13 April 2017

Of the many sources of poetic inspiration, industrial materials have perhaps been under considered. And yet, in mid-1950s France, such was the subject of a soaring paean to mouldable plastic. ‘Le chant du Styrène’ is a poem by Raymond Queneau, the French novelist and poet whose inspirations included vernacular language and mathematics, and who founded the avant-garde Oulipo writing group.

In its best-known form, the work provides the narration to a 1958 film of the same name by Alain Resnais, which was commissioned by the Pechiney industrial group to extol the miracle of polystyrene.

Le chant du Styrène, for which Queneau’s poem was commissioned, is a seductive and surreal – at times faintly ominous – picture of polystyrene, celebrating its miraculous ability to give shape to modern needs. It explores the material’s production from petroleum, and, in turn, petroleum’s extraction from decayed fish and plankton. The film captures the thrilling promise of postwar synthetic materials – the post-privation romance with things, which was accompanied by a fresh cultural energy. Presciently, it touches on industrial exploitation of the natural world, hinting at the siren song of industrial progress.

For me, this French artefact also speaks of a remarkable pivotal moment that occurred in Italy
a few years later. In 1966, Piero Busnelli founded C&B Italia (later B&B Italia), revolutionising furniture production with injection-moulded polyurethane foam technology – a production method that ultimately changed how people live with furniture, introducing a fresh freedom and informality to the domestic landscape.

In the history of furniture production, there have been a few critical turning points in material applications and manufacturing. Steam-bent wood was introduced in the 1840s, giving rise to the ubiquitous Thonet café chair; bent tubular steel in the 1920s defined the industrial aesthetic of the Bauhaus designers; moulded plywood in the 1940s translated the wartime method of producing leg splints into strong, light furniture via the Eameses; and the enormous advances in plastic, polyurethane and other mouldable materials in the 1950s and 1960s made it possible to produce dynamic forms inexpensively, consistently and in unprecedented quantities.

Each of these material advances aligned with dramatic cultural change, not least the mid-century advances in mouldable materials. By the mid-1960s, the world was in the midst of a social and cultural revolution that played out through music, fashion and art. Alongside these were film and television, powerful mediums that captured all and helped propel anti-establishment values around the world. The new mouldable materials being developed were perfectly in tune with the energy of the times. As youth culture shrugged off hierarchy and conformity, embracing freedom and possibility, the new materials permitted a complementary fluidity of form-making. Curves appeared that could not have been created with traditional furniture-making techniques; superb comfort could be achieved with futuristically thin cushions; large, light, seemingly unstructured volumes became a reality. These new mouldable materials were at the centre of the intersection of material science, industrial innovation, and creativity and imagination.

It was during this moment of cultural flux that Piero Busnelli, a furniture manufacturer from Brianza, Italy, happened to see a moulded rubber duck pop out of an injection moulding machine at a trade fair in London. This duck was a demonstration of polyurethane-foam technology and Busnelli immediately saw the potential for furniture manufacturing: foam could be injected into a mould to form a cushion around a metal frame. It was a technology that could create unprecedented forms with extraordinary efficiency at a high quality.

Busnelli recognised the aptitude of the new technology for the dynamic cultural moment he found himself in and worked from the beginning with visionary design collaborators, of whom Gaetano Pesce and Mario Bellini were two of the most important. Pesce’s Up series of armchairs, to which a ball-shaped ottoman was a fixed by a chord, was billed as a proudly feminist statement about the oppression of women (albeit filtered through a 1960s, male perspective). It gained in stature and poignancy through its delivery method: arriving vacuum-packed, Up expanded as it was removed from its packaging, seemingly in assertion of itself. Meanwhile, Bellini’s Le Bambole seating featured no visible armature – only cushions – and served as a manifesto for an unstructured, informal, sexy, free way of living. In the controversial accompanying publicity photos, Donna Jordan – a Factory model, direct from a downtown loft – was draped, topless, across the product. These were furniture pieces that revolutionised the industry and the domestic landscape, even as Andy Warhol’s pop art was up-ending the art world.

When I began my design career in the early 1990s, B&B seemed to me to stand at the apex.
It was a meeting point of design, technology and culture. B&B’s products were always cultural – propositions about how people live – but they also harnessed and reflected the company’s proprietary production technology. I was immediately drawn to discover the full capacity of B&B’s polyurethane-foam moulding, similar to a curious kid in a marvellous candy store. My first project for the brand, the Tulip chair, was based on creating wonderful, voluptuous, pure curves; the second, the Landscape chaise, was about making an extraordinary compound curve as thin as possible without losing comfort. Central to both was a tactile response to the material – its fluidity, resilience and even its inherent modernity.

There is no question that production technology at once gives expression to and forms our desires. Perhaps this is the siren song to which the title of Queneau’s poem refers? As we push technology forward, our needs and aspirations change. With this in mind, how will designers respond to the
latest industrial revolution, 3D printing, which allows for the production of impossible forms with
an unprecedented degree of customisation? Queneau described polystyrene’s special expressive capacity and aptness for its historical moment, and looking into the future we can only guess at the technologies to come. Design is a language for solving human problems in a functional, industrial way, with tremendous creative freedom. It is a way of giving meaning to technical capacity. The greatest challenge for the designer is as follows – with these incredible technical and expressive means at your disposal, what are you going to say? How will you respond to this seductive call of possibility?


The B&B foaming plant is where the polyurethane is injected into moulds to shape the furniture. Here are a series of open moulds for Antonio Citterio’s armchair Mart

Le chant du Styrène
Original French by Raymond Queneau (1958)

Ô temps, suspends ton bol, ô matière plastique
D’où viens-tu ? Qui es-tu ? et qu’est-ce qui
explique

Tes rares qualités ? De quoi donc es-tu fait ?
D’où donc es-tu parti ? Remontons de l’objet
À ses aïeux lointains ! Qu’à l’envers se déroule
Son histoire exemplaire. En premier lieu, le moule.
Incluant la matrice, être mystérieux,

Il engendre le bol ou bien tout ce qu’on veut.

Mais le moule est lui-même inclus dans une presse
Qui injecte la pâte et conforme la pièce,

Ce qui présente donc le très grand avantage

D’avoir l’objet ni sans autre façonnage.

Le moule coûte cher ; c’est un inconvénient.

On le loue il est vrai, même à ses concurrents.

Le formage sous vide est une autre façon

D’obtenir des objets : par simple aspiration.

À l’étape antérieure, soigneusement rangé,

Le matériau tiédi est en plaque extrudé.

Pour entrer dans la buse il fallait un piston

Et le manchon chauffant – ou le chauffant manchon –
Auquel on fournissait... Quoi ? Le polystyrène

Vivace et turbulent qui se hâte et s’égrène.

Et l’essaim granulé sur le tamis vibrant
Fourmillait tout heureux d’un si beau colorant.
Avant d’être granule on avait été jonc,

Joncs de toutes couleurs, teintes, nuances, tons.
Ces joncs avaient été, suivant une lière,

Un boudin que sans n une vis agglomère.

Et ce qui donnait lieu à l’agglutination?

Des perles colorées de toutes les façons.

Et colorées comment ? Là devint homogène

Le pigment qu’on mélange à du polystyrène.

Mais avant il fallut que le produit séchât

Et, rotativement, le produit trébucha.

À peine était-il né, notre polystyrène.

Polymère produit du plus simple styrène.
Polymérisation : ce mot, chacun le sait,

Désigne l’obtention d’un complexe élevé

De poids moléculaire. Et dans un réacteur,

Machine élémentaire œuvre d’un ingénieur,

Les molécules donc s’accrochant et se liant
En perles se formaient. Oui – mais auparavant ?
Le styrène n’était qu’un liquide incolore
Quelque peu explosif, et non pas inodore.

Et regardez-le bien ; c’est la seule occasion
Pour vous d’apercevoir ce qui est en question.
Le styrène est produit en grande quantité
À partir de l’éthyl-benzène surchauffé.

Le styrène autrefois s’extrayait du benjoin,
Provenant du styrax, arbuste indonésien.

De tuyau en tuyau ainsi nous remontons,

À travers le désert des canalisations,

Vers les produits premiers, vers la matière abstraite
Qui circulait sans n, effective et secrète.

On lave et on distille et puis on redistille

Et ce ne sont pas là exercices de style :
L’éthylbenzène peut – et doit même éclater

Si la température atteint certain degré.

Quant à l’éthylbenzène, il provient, c’est limpide,
De la combinaison du benzène liquide

Avecque l’éthylène, une simple vapeur.

Éthylène et benzène ont pour générateurs

Soit charbon, soit pétrole, ou pétrole ou charbon.
Pour faire l’autre et l’un l’un et l’autre sont bons.
On pourrait repartir sur ces nouvelles pistes

Et rechercher pourquoi et l’autre et l’un existent.
Le pétrole vient-il de masses de poissons ?

On ne le sait pas trop ni d’où vient le charbon.

Le pétrole vient-il du plancton en gésine ?

Question controversée... obscures origines…

Et pétrole et charbon s’en allaient en fumée

Quand le chimiste vint qui eut l’heureuse idée

De rendre ces nuées solides et d’en faire
D’innombrables objets au but utilitaire.

En matériaux nouveaux ces obscurs résidus

Sont ainsi transformés. Il en est d’inconnus

Qui attendent encor la mutation chimique

Pour mériter en n la vente à prix unique.


After the polyurethane foam has been formed into furniture, the pieces are trimmed and finished before being upholstered. At the front right of the picture are a series of Grande Papilios by Naoto Fukasawa. At the far left are examples of Gaetano Pesce’s UP chair and footstool.

Styrene's Song
English translation by Madeleine Velguth

Oh, time, suspend your bowl, oh plastic substance
Whence are you? Who are you? And what accounts

For your rare qualities? Of what might you consist?
From what have you come? The object, as it now exists,
Has remote ancestors! Let us in reverse unfold
Its exemplary history. To begin with, the mold.
Including the nest, mysterious entity,

It engenders the bowl or whatever else may be.
But the mold is itself enclosed in a press
That injects the paste and forms the piece,

And thus most advantageously extrudes

The finished object, ready to be used.

The mold is expensive; this could be a prohibition.

But then it can be rented out, even to the competition.
Vacuum forming is another way of
Obtaining objects: simple aspiration pays off.
The warmed material, carefully gauged,

Is extruded in sheets at the previous stage.

To go into the injector a piston was needed, so
Too the isomantle – or the mantleiso –
Into which was fed... What? Polystyrene,

Hardy and boisterous, rushing, not serene.

Vibrating on the sieve, the granulated swarm

Bustled happily in colors so warm.

Before being a granule it was an extruded string,

Strings of all tints, shades, tones, coloring.

These strings had been, following a procedure,

A sausage to which a plasticating screw applied pressure.
And what occasioned the agglutination?

Pearls colored to suit every imagination.

And how was it colored? Why, the pigment mixed

With polystyrene became homogeneously fixed.

But before that the product to dry was tumbled

And so, rotatingly, the product stumbled.

It was scarcely born, our polystyrene.

A polymer produced by the simplest styrene.
Polymerization: this word, as we all know,

Designates obtaining a complex product, and so

Of higher molecular weight. And in a reactor,

An elementary machine, work of an engineer,

The molecules into pearls, clinging, formed

And linked to each other. Yes – but before?
The styrene was only a liquid, colorless,
Somewhat explosive and not odorless.

Do take a good look: it’s the only occasion
You’ll have to see what is in question.
Styrene is produced in great quantities
From superheated ethyl-benzenes.
Formerly styrene was extracted from benzoin,
CaProduct of the styrax, in Indonesia grown.

And so from pipe to pipe we are going back,

Through the desert of canalizations’ track,

Toward the raw materials, toward matter abstract
Circulating without end, effective and secret.

It is washed and distilled and then redistilled

And these are not mere stylistic exercises skilled:
Ethylbenzene can – and even should blow up
If its temperature rises high enough up.

As for ethylbenzene, it comes, I have seen,

From the combination of liquid benzene

With ethylene, a simple vapor.

Ethylene and benzene have as generator

Either coal, or oil, or oil or coal.

To make them both, they both can have a role.

We could set off down this new avenue

To try to get of both of their origins a view.
Does oil come from masses and masses of fish?

It’s not really known, and coal’s origin’s a wish.
Does oil come from plankton in labor?

A much debated question... growing ever grayer…

And oil and coal went up in smoke

When along came the chemist who, with luck’s stroke

Turned these clouds solid and made of them

Innumerable objects utilitarian.

Into new materials these obscure residues

Are thus transformed. And unknown brews

Are still awaiting chemical mutation

So they can merit commercial exploitation.