Electra House's past is rooted in design. In its former industrial existence, it aided in the manufacture of sofas designed by the Modernist architect Le Corbusier.
The space is conjoined with Broom's existing studio and sits above a workshop and meeting rooms in the basement. Throughout, the gallery is themed around the notion of curiosities, with Broom's products encased in oversized specimen jars and placed on plinths.
London Design Festival has also seen Broom's studio launch new work. Fulcrum, a candlestick holder made from optical crystal, is the studio's first accessory, while Carousel is a chandelier composed of 30 gunmetal cylinders.
In the video at the top of this page, Broom speaks to Disegno about the space, its curation and manufacturing history, and the new products launching during London Design Festival.