In Brief

Harry's launches design-focused Pride campaign

New York

29 June 2020

“We always perceived diversity as something thrilling and the ultimate and most interesting feature of all living creatures on planet earth. The love for the unexpected and the queer is also what ultimately made us love ourselves for who we are.”

So speak Andrea Trimarchi and Simone Farresin, the founders of design studio Formafantasma. Trimarchi and Farresin are two of the practitioners highlighted in shaving brand Harry's “Design with Pride” campaign, a Pride initiative that shares the experiences of LGBTQ+ members of the design industries.

The campaign is a website featuring interviews with 12 design practitioners from the LGBTQ+ community, all of whom have been illustrated by José Roda. Alongside Formafantasma, the campaign includes Lee Broom, Debbie Millman, Jeffery Costello and Robert Taglapierta of JC-RT, Gilbert Baker, Carlos Huber, Cas Holman, Fredrik Andersson, Matthew Placek, Matthias Hollwich, NiK Kacy, and Roda himself.

“This project is a culmination of so many things that are fundamental to us at Harry’s - supporting the LGBTQ community and working with talented, creative designers,” says Scott Newlin, the brand's vice president of design. “Design with Pride truly is a celebration of the individuals that sit between these worlds, and inspire us all.”

While the project has an undeniable commercial element – the brand is selling a limited edition razor set, of which all profits will go towards non-profits that support the LGBTQ+ community – the interviews make for compelling reading and reveal a diversity of perspectives.

“I didn’t come out until I was 50 years old,” notes Millman, the host of the Design Matters podcast. “When I did, I was really scared that I would be seen differently, mostly because of my own internal homophobia. That didn’t happen at all—I felt tremendous support from the design and branding community, and that has only grown as I have become more of an activist and advocate for LGBTQ visibility in design.”