Grants of up to £1000 will be awarded to successful applicants, with professional as well as amateur photographers encouraged to submit. Successful submissions will be included in the Getty Images library, through which photographers will receive royalties.
The BBC’s brief for the Kids Collection stipulates that it is looking for images of children aged 0-16 from across the UK, Black and minority ethnic families, children with a range of disabilities, and children using different types of technology. Photographers must have the parents’ or guardians’ permission, and shoots must observe the UK government’s social distancing guidelines.
“We know the crucial role the media plays in shaping children’s view of themselves and the world around them, it is therefore vital that we all get it right,” says Miranda Wayland, the BBC’s head of creative diversity.
“This is a fantastic initiative from BBC Children’s who are already trailblazing diversity and inclusion within the industry, and this work will go even further in leading the way, along with Getty Images, to develop new creative talent and build a living library of images for use by all. The BBC Kids Collection is an important game changer and will help ensure we authentically represent all of modern Britain.”
Information about how to submit to the BBC Kids Collection is available here.