Emoji Project

An Emoji for 2018: El Ultimo Grito


2 January 2018

For Disegno #17, we asked 11 designers to create an emoji they thought we'd need in 2018. To mark the Christmas period, we extended the project online and asked more studios to contribute designs.

El Ultimo Grito, the London-based practice of designers and educators Roberto Feo and Rosario Hurtado, responded with a repurposing of existing emojis to create a sequence of images that could be used for a fresh purpose – to respond to Brexit and other decisions taken by a self-serving political elite.

"It is not really a 'new' emoji but a sequence of emojis as narrative," says El Ultimo Grito. "It is intended to be used in things like Brexit – another "brilliant" idea from the "boys in the club". Rather than fat cats, we've created fat pigs – the joys of working within limited image sets."